SEO, or search engine optimization tactics helps in getting ranked in top 10 in Google or other search engines. Top 10 ranking gives you more online visibility, branding, traffic and leads / sales. Really, it boils down to ensuring that accurate keywords are used correctly in all copy and text content on your website, social profiles, blog posts and more. Social media marketing is immensely important, and includes a range of potential ways to interact with and engage your audience. Video is one of the most important elements here, particularly in regards to Facebook. 500 million people watch videos on Facebook each day.